Aloha ,

“Why does a personalized gear tag cost $29?”

Fair question.

If all we did was type your name, press a button and toss the result into an envelope, $29 would be difficult to defend.

Fortunately, that isn’t remotely what happens.

Before we embroider a single letter, we’ve already:

🎨 Created the original artwork.

🪡 Converted that artwork into thousands of individual stitches.

⚙️ Tested the design.

🔎 Adjusted the density, size and thread order.

💪🏽 Selected materials capable of joining you on actual adventures.

🎉 Then we build your individual tag using the design, name, font, colors and strap width you selected.

It’s embroidered, trimmed, assembled, finished and inspected in our small studio in Maui, Hawaii. 🏝️🤙🏽

One at a time.

You aren’t paying $29 for us to spell your name. You’re paying for original artwork, professional embroidery, durable materials, individual customization and the skilled work required to make all of it fit beautifully on one small strap.

The name is just the part that makes it yours or a thoughtful gift for your favorite adventurers! 🎁

Mahalo,

🐙 The Rinn Stitches Crew